
9:00 - 10:00 am
Welcome & Check In (In-Person Exclusive)
Kickstart your day with a selection of pastries and freshly brewed coffee as you check in.
9:00 - 9:30 am
Your Virtual Event Space Welcome Tour (Virtual Session)
Meet the team guiding your experience and learn to navigate our interactive virtual event platform.
9:30 - 10:00 am
An Introduction to Mystery Shopping (Virtual Session)
Learn how to become an undercover shopper, find assignments, and ace those report submissions.
10:00 - 10:30 am
Keynote: TBD (In-Person & Virtual)
More information coming soon.
10:30 - 11:00 am
Insider Secrets: Past & Present (In-Person & Virtual)
We welcome a brand-new mystery shopper and a seasoned pro to reveal their secrets to success in this roundtable. Explore their personal journeys, uncover best practices, and gain insights into finding assignments.
11:00 - 11:30 am
Through the Validator's Lens: Evaluating Mystery Shopping Reports (In-Person & Virtual)
Discover the specific criteria our quality control validators use, learn how to meet and exceed these standards, and understand how reports are rated.

11:30 - 12:30 pm
Your Route to Success: Efficient Mystery Shopping Planning (In-Person & Virtual)
Discover the art of planning a perfect mystery shopping route with insights from a seasoned shopper turned program manager. Learn how to strategically plan and self-assign your shopping tasks to save time and maximize profits.
Get Hands-On with Video Mystery Shopping Gear (In-Person Premium Breakout Session)*
Perfect your skills as you experiment directly with the latest video equipment used in mystery shopping. Learn from seasoned pros as they show you the options available, how to use the gear effectively, and troubleshoot like a tech whiz.
12:00 - 1:00 pm
Lunch
12:00 - 1:00 pm
Navigating Mystery Shopping Platforms (Virtual Session)
Learn how to navigate common mystery shopping platforms, including Shopmetrics, Sassie and PrestoShopper.
12:30 - 1:00 pm
Expert Exchange: Lunch & Learn with Ipsos (In-Person Premium Breakout Session)*
Upgrade your experience with an exclusive, premium in-person session designed for those who crave deeper insights. Join three Ipsos experts for an interactive Q&A lunch.

1:00 - 1:30 pm
The Future is Now: Tech Innovations in Mystery Shopping (In-Person & Virtual)
From cutting-edge wearable equipment to advanced eye-tracking software, explore the tools that are revolutionizing how mystery shopping is conducted.
1:30 - 2:30 pm
Speed Shopping: Explore 6 Mystery Shopping Programs (In-Person & Virtual)
"Speed date" six different mystery shopping programs. We'll dive into the specific requirements for each program and, by the end of the session, you'll walk away with the certifications needed to start accepting shops right away!
2:30 - 3:00 pm
Money Matters: Financial Savvy for Mystery Shoppers (In-Person & Virtual)
Our guest speaker unpacks the essentials of budgeting and financial planning, specifically for mystery shoppers. Dive into best practices for expense tracking, tax planning, and financial management to maximize your income.
3:00 - 3:30 pm
The Hot Seat (In-Person & Virtual)
Bring your burning questions to the table in this interactive panel discussion with Ipsos' operations team. Each panelist, representing different facets of the mystery shopping industry, is ready to take on your toughest queries.
3:30 - 4:00 pm
From Grime to Shine: Decoding Gas Station Audits (In-Person & Virtual)
Roll up your sleeves for an interactive dive into the nuances of retail petroleum inspections. Work collaboratively in groups to differentiate between typical wear and tear and reportable infractions at gas stations. With a focus on understanding what "excessive" truly means, this session will guide you on what details to capture during your next audit and how to report them effectively.
4:00 - 4:30 pm
Ready, Set, Grow: Your Mystery Shopping Adventure Continues (In-Person & Virtual)
Reflect on the day's insights and explore the future pathways in the mystery shopping industry. Drawing from her personal experience, the Senior Vice President of iShopFor Ipsos will share strategies and best practices for leveraging your newfound knowledge to expand and elevate your mystery shopping business.
4:30 - 5:00 pm
The Great Mystery Shopping Game Show (In-Person & Virtual)
Now that you’re a mystery shopping pro, come answer some questions and win prizes as we wrap up the workshop.
After the event, feel free to stay awhile. We’d love to connect with you!
*Premium breakout sessions are available to in-person attendees for an additional fee. Space is limited.
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